行銷一定是有特定對象.

ex: 花俏的行動行銷一樣得回歸行銷策略的本質
Forrester對於剛新起的行動行銷提出POST的規劃步驟，使行銷人員在花俏的行動行銷手法中，有一個結構性的規劃架構可參考。
http://www.find.org.tw/find/home.aspx?page=news&id=5687

先請問: “你所開發的服務, 在市場上有多少款手機可以使用?”

台灣的市場上超過千款以上的手機, 你將你提供的服務, 試過了每一款手機嗎?

如果沒有的話, 你認為銀行會相信你提供的服務的穩定性嗎? 如果無法確定, 那銀行為何要當白老鼠呢?

所以, 我建議, 你把你週邊朋友的手機拿來試試, 你可能發現你的說的服務, 只是某一款手機的測試…..!

你如果問我試過多少手機, 我沒有試過這麼多,

但是我知道有一家公司可以提供台灣市場上90%以上手機可以使用我所說的服務(這個數字是以2007年1月1日之後做為手機上市的統計數字)!

P.S 想認識這家公司的人, 可以留言, 我可以介紹喔!

http://www.augmentedplanet.com/2009/12/quickmark-the-granddaddy-of-marker-based-augmented-reality/

What if every store had a bar-code sticker on its window so that you could pull out your iPhone, wave it in front of the bar code and get all sorts of information about that business—the telephone number, photos, customer reviews? Starting on Monday, you’ll be able to do that at up to 190,000 local businesses throughout the U.S.

Google has mailed out window stickers with two-dimensional bar codes (aka, QR codes) to the most-searched for or clicked-on businesses in its local business directory. Anyone with a QR code reader in their phone can scan it to call up a Google Mobile local directory page for one of these “Favorite Places,” which generally includes a map, phone number, directions, address, reviews, and a link to the store’s website. (It’s a mobile version of Google Places).

Local businesses can also set up coupon offers through their Google directory page, which would turn the QR code into a mobile coupon, and help entice someone standing outside a store to come in: “If you found us on Google, you get 20% off.”

Japan is already QR-crazy. Google wants the U.S. to be next. In conjunction with the QR code sticker roll-out, Google is also giving away 40,000 Quickmark QR Code Reader apps for the iPhone, which normally cost $1.99 apiece. But you can use any QR code reader. There are a bunch of free ones, some on Android phones as well.

http://www.techcrunch.com/2009/12/06/google-local-maps-qr-code/