個人品牌行銷-行動行銷觀點

“品牌是他人眼中的印象"—這對品牌做了簡單的描述, 文中對個人品牌,從被動角度來看,為何不從主動角度來看呢?

先從"塑造個人品牌"開始—-先看看你想成為大雄,還是胖虎,或是小夫,或者比爾蓋茲, 找出符合這些個性應該要做的事並執行,重點不在想要或找到,而是要持之以恆的做到! 所以你會看到華碩的品質的堅持,或者看到小夫的奸詐…, 如果你用的華碩的電腦有了問題, 你會認為是華碩電腦的問題,還是你操作的問題呢? 哈哈, 個人品牌,不就是這樣嗎?

你記得你的朋友及同學嗎?他們對你的感覺如何呢? 你有多久沒有跟他們聯絡了呢? 聖誕節要到了,給他們一個問候, 從這裏開始你的個人品牌!

手機是人隨身溝通工具, 在台灣, 幾乎是人手機2隻手機, 如果用簡訊來溝通, 應該很快就有回應!

如果要建立一個全新的個人品牌, 為何不用一個全新的概念的想法了, 在BestTools的部落格(如下圖)建議了一個新的方法!

你的朋友及同學記得你是誰嗎? 你的形象如何呢? 從這裏開始建立你自己的個人品牌吧!

About Teeker

RFID, NFC, Mobile Marketing, Mobile App, It's my life all about the Mobile. You will get more if you read this blog. You will learn more you have mobile phone. Teeker is the T from "Third Screen" and "eeker" from "Seeker" . It means someone seeking something from the mobile screen. Teeker has more than 10 years experience in mobile phone field since 2001.

Posted on 十二月 6, 2009, in 進行曲, 行動上網, 手機趨勢, 手機上網, 上網 and tagged , , , , , , , , , , , , , . Bookmark the permalink. 1 則迴響.

  1. techcrunch的行銷新聞,Google的Favorite Places最新全球行銷,Google印接近20萬的商店條碼供商店貼用,而且是使用台灣2D barcode手機軟體,

    What if every store had a bar-code sticker on its window so that you could pull out your iPhone, wave it in front of the bar code and get all sorts of information about that business—the telephone number, photos, customer reviews? Starting on Monday, you’ll be able to do that at up to 190,000 local businesses throughout the U.S.

    Google has mailed out window stickers with two-dimensional bar codes (aka, QR codes) to the most-searched for or clicked-on businesses in its local business directory. Anyone with a QR code reader in their phone can scan it to call up a Google Mobile local directory page for one of these “Favorite Places,” which generally includes a map, phone number, directions, address, reviews, and a link to the store’s website. (It’s a mobile version of Google Places).

    Local businesses can also set up coupon offers through their Google directory page, which would turn the QR code into a mobile coupon, and help entice someone standing outside a store to come in: “If you found us on Google, you get 20% off.”

    Japan is already QR-crazy. Google wants the U.S. to be next. In conjunction with the QR code sticker roll-out, Google is also giving away 40,000 Quickmark QR Code Reader apps for the iPhone, which normally cost $1.99 apiece. But you can use any QR code reader. There are a bunch of free ones, some on Android phones as well.

    http://www.techcrunch.com/2009/12/06/google-local-maps-qr-code/

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